For personal use, social media platform may be just to show an opinion. It means that the use of Instagram for the personal is only to share a picture that we take or interesting picture that we think it is interesting to share. In personal use, we may really care about how many likes we get in one picture. We will not bother of how many people put a comment on our picture. But, different condition happens if we use social media platform, especial Instagram for business. We will very care about how many likes we get in one picture.